Independent — we never sell equipment 361,302 prices tracked across 101 Australian retailers · last updated 07 Oct 2026
KitchenCompare
Brands Retailers Suppliers Guides Events Finance Deals

Your prices are already being compared. Right now.

KitchenCompare shows Australian commercial-kitchen buyers who is cheapest today, across 101 retailers and 361,302 live listings. Your listings are almost certainly in there already. Membership does not move you up that table — nothing can. It gives the buyer who just found you a way to reach you.

Start on Early Bird — $599/mo

Founding price, kept for as long as you stay a member. $400/month + GST below the standard $999.

Find your store in the directory first
  • Claimed, verified retailer profile
  • Buyer enquiries, uncapped
  • Your own views, clicks and enquiries
  • Promotions and sponsored cards, clearly labelled

Independent — we never sell equipment, and no plan moves a retailer up a comparison. The table is ordered by price.

6-tray combi oven — 5 retailers Price-ordered
Illustrative comparison table
Northline Catering $10,780New
Your store Premium Dealer $10,940New · In stock
Harbourside Equipment $11,250New
Statewide Foodservice $11,899New

You are second because you are the second-cheapest. That is the only reason anyone is anywhere on this table.

Read the pledge

Illustrative screens. Store names, prices and messages are examples, not live listings.

The comparison happens with you or without you.

  • 361,302 retailer listings matched into the catalogue on exact supplier model numbers
  • 101 Australian retailers already tracked, claimed and unclaimed alike
  • 48,846 active products across 417 brands, all price-comparable

Every one of those listings is a price a buyer can already see. An unclaimed retailer still appears in the table — with no logo, no phone number, no enquiry form, and no way of knowing who looked. Claiming your profile does not change where you sit. It changes whether the buyer who found you can do anything about it.

Catalogue last updated 07 Oct 2026

See what changes when you claim it

Four screens. The same retailer, before and after.

Unclaimed No owner
Statewide Foodservice No contact details on file
$11,899
  • No logo, no description
  • No phone number shown
  • No enquiry form
  • No idea who viewed you
Member Verified
Statewide Foodservice Brisbane showroom · Delivers QLD & NSW · Open till 5pm
$11,899
  • Logo, description and opening hours
  • Phone number on the row
  • Enquiry form, uncapped
  • Views, clicks and enquiries, yours

Same price. Same position. Membership never moved it.

Illustrative screens built from the real portal's fields. The figures are examples, not another retailer's data.

What membership actually includes

Six switches that come on for your account the day your claim is approved.

A claimed, verified profile

Logo, business description, phone, opening hours, service areas and showrooms — on your profile page and beside your price on every listing you appear in, under a Premium Dealer label. It says you subscribe and manage this profile. It is not a quality rating and it is not a ranking input.

Profile Premium Dealer
Logo Phone Opening hours Service areas

Buyer enquiries, uncapped

An enquiry form on your listings and your profile. Every paid membership is uncapped — no monthly limit, no per-lead fee, no bidding for the buyer who was already looking at your price.

Enquiries this month Uncapped
27 received · 0 charged

Your own demand, measured

Views, clicks through to your site and enquiries, per listing and over time. Yours alone — we do not sell your numbers to anyone, including the retailer sitting above you.

Who can see this Private
You Your team Other retailers Sold to anyone

Promotions, clearly labelled

Run a promotion against your listings and it appears labelled as yours. It is a message to a buyer who already found you — never a lever on the ordering.

Active promotion Labelled
Free metro delivery — August Shown on 41 of your listings

Sponsored product cards

Advertising space, and we call it that. Sponsored cards sit in their own block, marked sponsored, outside the comparison table. They buy attention. They have never bought a position.

Placement Sponsored
Sponsored cards Organic comparison — price-ordered

A real person, and early access

Dedicated support while you set the profile up, plus early access to features before they are general. Product videos on your listings are included too.

Included Every paid plan
Dedicated support Early access Product videos

Three steps, and you are answering buyers

  1. Find your store

    It is very likely already in the directory — we build the catalogue from public listings, not from sign-ups. Search the retailer directory and see exactly what a buyer sees today.

    Open the retailer directory
  2. Claim it

    Register with your business email and tell us which listing is yours. We verify you own the business before anything on your profile changes. Claiming is free and there is no card at this step.

    Create a retailer account
  3. Turn the membership on

    Add your logo, hours, service areas and description, switch the enquiry form on, and your listings start carrying your contact details. Your position in every comparison stays exactly where the price puts it.

    Start on Early Bird — $599/mo

You would be listed beside 417 brands we already track — these among them.

Built from public retailer listings, not from sign-ups — you are in the catalogue whether or not you have ever spoken to us. Prices last refreshed 07 Oct 2026.

Our pledge to every retailer, paying or not

A comparison site is worth exactly as much as a buyer's belief in it. So the things below are not policy we could quietly change — they are the shape of the software. There is no plan, no price and no conversation that turns them off.

KitchenCompare, operated by DonutLabs Digital Marketing, ABN 98 049 751 815. We have never sold commercial kitchen equipment and we do not intend to. Read the terms and the independence policy.

  • We will never sell a position in a comparison.
  • We will never hide a cheaper competitor from a buyer.
  • We will never edit, mark up or round your price.
  • We will never let your plan change the order of the table.
  • Comparisons are ordered by price. Only by price.

What is one enquiry worth to you?

Four numbers you already know. Thirty seconds.

Gross profit a month —
Value of one enquiry —
Early Bird membership −$599
Net a month —

Your figures, your arithmetic — nothing here is sent anywhere and nothing is stored. It is a rough guide, not a forecast.

Unclaimed, and claimed

Unclaimed listing KitchenCompare member
No way to reach the buyer who was already looking They reach you, from the row they found you on
You learn you were in the comparison after the sale is gone You see the enquiry the minute it lands
Nothing to say when your price is beaten Labelled promotions and sponsored cards
A wrong listing stays wrong A portal you control, and someone who answers
Ordered by price Ordered by price — identically

That last row is the whole point. Membership buys you a voice on the table, never a better seat at it.

One membership. Two prices.

Early Bird and Regular are the same product with the same feature set. The only difference is what you pay.

Unclaimed / Free

Free forever

Basic retailer profile and inclusion in price comparisons.

  • Listed in every relevant comparison
  • Basic retailer profile
  • Link to your website
  • No logo, phone or opening hours
  • No enquiry form
  • No analytics

Early Bird

Founding price

$599 /month + GST

Save $400/month + GST against the standard $999. Founding members keep this price if Early Bird closes.

  • Claimed, verified profile with logo
  • Phone, opening hours, service areas
  • Enquiry form — uncapped enquiries
  • Your own views, clicks and enquiries
  • Promotions and sponsored product cards
  • Product videos, early access, dedicated support

Regular

Standard price

$999 /month + GST

Standard price for the KitchenCompare Membership: claimed and enhanced profile, logo and branding, contact details, opening hours, service areas, buyer enquiry form with unlimited enquiries, retailer promotions, and your own views, click and enquiry analytics.

  • Claimed, verified profile with logo
  • Phone, opening hours, service areas
  • Enquiry form — uncapped enquiries
  • Your own views, clicks and enquiries
  • Promotions and sponsored product cards
  • Product videos, early access, dedicated support

KitchenIQ

Coming soon

$1,499 /month + GST

Coming soon. Everything in the KitchenCompare Membership, plus market intelligence: advanced analytics, competitor pricing intelligence and email reports.

  • Everything in the membership
  • Advanced analytics
  • Competitor pricing intelligence
  • Monthly email reports
Register interest

Not on sale yet. No card, no commitment — we will contact you when it opens.

Billing
Monthly, in AUD, plus GST. Annual billing saves 15% — see annual pricing.
Leaving
Cancel yourself from the retailer portal at any time. The membership runs to the end of the period you have paid for, then stops.
If you stop paying
Your profile reverts to the free listing. Your prices stay in the comparison — they always were.
Who you are paying
DonutLabs Digital Marketing, ABN 98 049 751 815, under the KitchenCompare terms.

Fair questions, straight answers

Does paying move me up the comparison?

No, and it cannot. Comparison tables are ordered by price. The feature keys that once allowed priority placement, featured slots and preferred badges were deleted from every plan — a gate no plan grants is a gate that can never open. The one paid promotional entitlement that survives is sponsored product cards, which render in their own labelled block outside the organic table.

Am I already listed?

Almost certainly. We build the catalogue from publicly available retailer listings, so you appear whether or not you have ever spoken to us — there are 101 Australian retailers in it today. Search the directory and see what a buyer sees.

Where do my prices come from, and how are they matched?

From your own public listings. Products are matched to the catalogue on the exact supplier model number — never a fuzzy name match — which is why a comparison lines up like for like rather than lumping similar-sounding models together. Prices are shown inc GST.

A price is wrong, or a listing is matched to the wrong product.

Tell us and we fix it — you do not need to be a member. Contact us with the listing, or use the report link on the product page. Claiming your profile makes this faster because you get a portal and a named contact rather than a form.

Is there a free option?

Yes. Claiming is free and always will be: a basic profile, your website link and inclusion in every relevant comparison. What free does not include is the logo, phone number, opening hours, enquiry form and analytics — those are the membership.

What do you actually charge for, then?

The ability to answer. A buyer reaches the table because of your price; membership is what lets them see who you are, ring you, enquire, and read your promotion — and lets you see the demand you are getting. It is a shopfront and a switchboard, not a boost.

Do you sell equipment yourselves?

No. We never have and we never will. We do not take a cut of your sale, we do not resell, and we do not run a competing storefront. That independence is the only reason a buyer trusts the table your listing sits in.

How long does it take to go live?

Registering takes a few minutes. A claim is approved by a person, not automatically, so allow a short wait for us to check you own the business. Once it is approved you get the retailer portal, and on a membership the logo, phone, hours, service areas, enquiry form and analytics are yours to switch on — about a coffee's worth of filling in.

What is KitchenIQ?

Our market-intelligence layer — advanced analytics, competitor pricing intelligence and monthly email reports on top of the full membership. It is not on sale yet. You can register interest and we will contact you when it opens; there is no card and no commitment.

Who sees my analytics?

You do. Your views, clicks and enquiries are yours — we do not show them to another retailer, and we do not show you theirs. The only numbers we publish are the ones any buyer can already see: prices, and how many retailers stock a product.

Buyers are on the table today. Be the one they can reach.

361,302 listings, 101 retailers, one order — cheapest first. Claim your profile and start answering.

Already have an account? Retailer sign-in

Independent & unbiased We're not a retailer. Every retailer we track is ranked on price alone.
Regular price tracking Listings refreshed from Australian retailers.
Free to use Always free to compare. No sign-up required.
Australia wide Prices in AUD inc GST from national retailers.